Thinking about using Instagram as a work tool? See some tips from how to advertise on instagram.
Instagram is undoubtedly one of the biggest active social platforms in the world.
According to data, the social network has more than 1.3 billion active users worldwide, being the 4th most used social network.
Users post dozens of photos and videos a day, like other people's content and interact with each other.
That is, the daily average of a person on Instagram is about 1 hour. But, there are those who stay much longer.
For this reason, many people have decided to work with Instagram, using the social network to promote their content.
With that in mind, here are some tips for you to learn. how to advertise on instagram.
Follow the text until the end and let's talk more about this subject.
Instagram general stats
Are you curious to know how many users access Instagram every day? What is the average likes? And how many photos are posted daily?
So, see below some data that will surprise you and make you more willing to use the social network for advertising.
Monthly active users: more than 1 billion people access Instagram monthly;
Daily Active Users: already daily, the social network has more than 500 million accesses. That is, there are 500 million people browsing every day;
Instagram Stories: the famous post that lasts 24 hours surpassed the mark of 500 million active people per day;
India is the country with the most audience on Instagram, with an incredible 180 million people, followed by the United States, which has 170 million. In third place comes Brazil, which has 110 million active users on the social network.
Instagram timeline
The social network was launched on October 6, 2010 (and there goes 13 years…) by Kevin Systrom and Mike Krieger.
Already in the first week, Instagram conquered 100 thousand users, a real success!
In 67 days, Instagram reached 1 million monthly users, and in February 2011, the app was valued at US$ 25 million.
The social network took a year to reach the mark of 10 million monthly users. Still in 2011, Instagram was launched for iPhone and Facebook bought the social network.
Using Instagram for advertising – how to do it?
Instagram is great for advertising and publicizing your work, whatever it may be.
So, stay tuned for these cool tips to rock advertising:
Make a business profile: Swap your personal account for a business profile to access different features, like statistics and contact buttons.
Define your goals: Before creating ads, think carefully about what you want to achieve on Instagram. For example, do you want more people to know about your brand, grab some leads or increase sales?
Know your target audience: Find out who your ideal customers are and stay tuned in their tastes, habits and who they are. Then you target the ads to the right people.
Create cool content: Instagram is all about the visuals, so make sure you have quality photos and videos and post things that match your brand.
Use the right hashtags: Hashtags are great for increasing the visibility of your content. Therefore, research those that have to do with your business and use them in posts to reach a larger audience.
Test paid ads: Instagram has several paid ad options, in feed, Stories and carousel. Test the formats and see the results to adjust your strategy.
Focus on targeting: Use Instagram targeting to target your ads by location, interests and behaviors.
Chat with your audience: Respond to the comments and messages you receive. This helps build a connection with followers and increases engagement.
Track and analyze results: Keep an eye on the result with Instagram's analytics tools. There you can see reach, impressions, engagement and conversions to find out what works and make adjustments.
Final considerations
It's not difficult to use Instagram for advertising, you just need to know how to direct your work to the right audience.
That way, you will get an even better result.
But remember that Instagram is always changing, so stay tuned for news and features to make the most of your advertising campaigns.
Also, also read:
Storytelling – Learn how to sell by telling stories
Learn how to get partnerships for your company.
Any questions, just go straight to the link of Instagram.
