At some point in your life, you've probably been interested in an article on a website or a post in the social networks that counted one interesting story and in the end, I would offer you some service, course, lecture, etc.
These stories are known as storytelling, which are nothing more than recipes to succeed and manage to capture the attention of your readers to sell your product.
An example of this is the big Hollywood companies, which every year profit from movie hits, influencing saga fans to buy products related to the movies.
It is no wonder that many films are only successful because they have a attractive plot that manages to engage viewers with the plot.
In the same way, it can be applied to sell your services and products. Check out some elements that can help you create good stories.
How to create great stories and profit from it?
Awaken the reader's desire
First, every story needs to motivate the reader's wish to want to know what influenced the character in the story to do what he is telling.
For example, what motivated you to technology companies to create computers, cell phones and tablets that today help us to interact with the world.
problems and obstacles
During the story, it is necessary to tell what were the problems and obstacles that made the character's life difficult. For example, being a great writer of best sellers, but that at first his books were rejected by several publishers.
a mentor
In every story there is something or someone that encourages the character to achieve what he wants, which is the mentor. O mentor brings the solution to these problems and there you enter.
During the story, the reader will be following and identifying with what is being told, so the character tells, for example, that he made a course, lecture, received a consultancy that helped to achieve what I wanted.
create a plan
Before you start writing your story, you need to make a list of steps that must be followed. For example, first you need to understand need of your audience, present what is the problem, then offer a help and bring solutions.
failure and success
You must show your reader that if you don't follow what the character did, you can run the risk of failing in what you want. But not every story needs to present this, you can just say that the reader is missing an opportunity of achieving something by following those steps.
already the success must be the happy ending of your story, showing the benefits that the reader can have if they follow the steps that the character followed.
For example, if I want to get rich with my business, can you say how gratifying it is to have achieved a successful career followed what was described and that despite the obstacles, it was all worth it.
create good stories
You can use familiar figures as an example or tell your own story. For example, what motivated you to open your business or why you decided to create a blog on a certain subject. In this way, it will be easier to create proximity with the reader, making them identify with your story and then trust you to buy your product.
