O clipping despite being a tool used in the journalism and Press office of a company, can help with the online marketing.
For this reason, we are going to explain to you what the digital clipping, what it is for and how it can help in the marketing of your business.
What is Digital Clipping?
O Digital Clipping as the term already says, it is a “cut” of several social media, such as newspapers, magazines, blogs, social networks, etc. In which your company was mentioned and that can help you verify how your brand is seen, thus avoiding crises in your image.
This can help large companies create marketing strategies and also show that they are synonymous with reference, as they were cited in different channels on a given subject.
This work can be done by specialized agencies or by a professional from the company who is willing to do this research in different media.
But how do I clipping?
First, it is necessary to say that you can do it yourself, but it is important to remember that this takes time and patience, as you will have to search in several places, read articles, posts, etc. Check out some steps that must be followed to create a digital clipping.
objective
Before starting your research, you will need to define what will be the objective hers, if it is to verify how your target Audience is reacting in relation to its brand and image, avoiding crises and possible criticism.
Tools
After defining what the real objective research, it is necessary to observe the available tools, such as, blogs, portals, newspapers, networks social and others.
A good tip is to start with the social networks looking for mentions and tags in posts, as well as external links that lead to your site.
Key words
To make the search process easier, you can search by key words and even hashtags, that help identify articles about your company.
In some search engines, this is much easier, because you can search by company name and theme only.
For example, if your company is from finance, you can search by finance or economy and the name of the institution.
Offline vehicles
For your research to be complete, it is also necessary to check the offline vehicles, such as TV, radio, like this printed newspapers and magazines.
As much as today they are not as popular as communication channels gifts in Internet, they are also important and of great relevance. That's because through them you can reach different audiences.
Social networks
At social networks are the fastest and most practical way to make clippings, either through analysis of posts on pages of the Facebook and not Twitter. Or, videos on YouTube and referrals from people through the LinkedIn.
Results report
After researching different communication channels, it is possible to elaborate reports that can help and bring improvements to your company. It can be done in the form of worksheets, infographics, slides etc.
Keep an eye on the competition
Through clipping, you can also observe how your competition is doing in relation to the researched subject. In addition, you can check what you can improve and bring to your target Audience that your competitors have not yet brought.
