As much as you may not know the term, you have probably already read an interesting text that caught your attention, trying to help solve a problem you were looking for. This text probably contained a Big Idea, but after all do you know what it means and what it's for? Check it out now!
What is Big Idea?
THE Big Idea also known as unique idea or Big idea, usually used in strategies of publicity and marketing of a company in order to communicate to the public about that brand, product or company.
In texts, the Big Idea serves to impact and hold the reader about what is described in the text, making him remember the central idea of your text and reflect on it.
For example, if you are writing about a product you want to sell, the idea behind the text must influence the reader to be curious about what is for sale.
How to create a text with Big Idea?
First, to create a text, it must be constructed by an idea, right? At Big Idea, this idea must be impactful, catching the reader's attention, but it must be easy to understand and it must be useful information.
In addition, as the text progresses, it should encourage the reader to continue reading until the end. When the reader reaches the end, he must change the way he thinks about that subject.
The main objective of Big Idea within the text is to bring something new, an unusual view on that subject. This makes the reader think that your text is no longer on the same subject, that it has a differential and deserves their attention.
Big Idea features
sell the product
The main focus of a text with Big Idea is the product to be sold. Therefore, avoid digressing, avoiding the subject during the text and try to convince the customer to want your product.
Troubleshooting
It must show the reader that that product can be the solution of your problems and arouse curiosity so that he wants to know more.
direct language
If your reader recognizes that they are looking for help to solve their problems, you can use a direct language so that he feels that you are speaking directly to him and that you know how to help him.
easy to read text
A text that contains Big Idea it should be easy to understand and not become boring to read. It should have shorter paragraphs, more objective language and avoid terms, as well as words that are too difficult. Make the text simpler and more pleasant to read.
buy your idea
Finally, to create quality text that contains big idea, it is necessary that the reader buys your idea, through your text, advertisements, advertisement, etc. When you present a text with interesting arguments and that is useful, then whoever is reading it will be more interested.
