Every company has strategies to attract its customers and one of these ways to win more consumers is through a right language.
So check now what is the Integrated Marketing Communication and how it can help your business communicate better with your customers.
What is Integrated Marketing Communication?
THE Integrated communication within the area of Marketing is related to the way the company communicates with its target Audience. That is, it is a language pattern adopted by the company in different advertising pieces, for example, e-mail marketing, posts for social networks, advertisement in newspapers, TV and radio.
in every plan of Marketing, you need to be thinking about how the form of language will reach your potential customer, you must speak directly to him and do what he feels confident when reading your texts, seeing your ads, etc.
What are the characteristics of Integrated Communication?
consistent dialogue
This language must be defined from the beginning and it must be according to your audience type. For example, if it's a target Audience young, you can use younger language, with some slang, commonly spoken terms and even a little informality.
to create a good communication with your audience you need to have a consistent language. That is, it will be necessary to use the same language on all platforms.
have consistency
It is important when speaking to an audience in different tools to use a coherent language. You need to prepare what you want to communicate to your audience. In addition, you must be prepared to answer and answer questions in case they arise. comments and feedbacks.
sequence of actions
To publicize a new product of your brand, you need to plan a sequence of steps to be fulfilled. That is, you can define which are the initial posts for presenting your products to keep the customer interested until the end and encourage them to buy.
Likewise, the different communication channels should help complete the other. For example, if your customer saw your ad on social networks, you can search for product videos and more information and so on.
What is the importance of Integrated Communication in a company?
brand identity
One integrated communication can help strengthen your brand and make your company better known to the audience you want to reach. That way, if you know how to correctly use the language of your target Audience the chances of him feeling represented by your brand are greater.
Immediate communication
If you correctly follow all the steps to create a coherent speech and convincing to your customers, communication is more likely to be immediate. That's because if you know how to talk to your audience on different platforms, many will want to know more about your company and products.
win more customers
As mentioned above, when you know how to respect the steps and manage to keep your interested public in its products and services, this makes it gain more and more new customers and thus increase its profits.
