If you're looking for strategies to improve your business, you've probably heard of the term “lead”. But do you know what it means? If you don't know, don't worry, we'll explain its meaning and how it can help your company.
After all, what is a lead?
O lead is marketing strategy Digital to attract potential customers. Generally, they are those readers who show interest in your products or services and fill out forms that allow you to get in touch with them or are always entering your page, sharing your content.
That's why a company, in order to get new customers, must first analyze the behavior of its target Audience to create campaigns that attract new leads.
In addition, the customer can get to know the company in different ways, whether through products and services. Or, when you search for information on the internet and find your brand, website, blog, etc.
How can leads help my business?
O lead is used in a company by the Marketing and Sales to increase profits and get new customers, showing that on your website the customer will find everything they need.
For example, your client is having financial problems and is looking for a website that will help him solve this problem. He will likely find thousands, but what will catch his eye is one that is more detailed, explains exactly how to organize your finance, how to pay debts etc.
And that's what your website should do, help your reader solve a problem or bring new things about a topic that he or she is already interested in. In this way, you can captivate them by attracting them to your website and showing relevant subject.
But after captivating your customer, you need to establish a good relationship with him, showing what your company has to offer and how it can help you.
Step by step to attract leads
1st Attract a customer
You can attract a unknown that has a great chance of being your customer. You will need to have interesting posts, comply with the rules of IF THE and publicize its content in social networks or platforms where those readers are.
2nd Convert a stranger into a customer
If that stranger found your site and liked its content, then it becomes a Visitor who reads your articles. So now it's time to turn that visitor into a lead who searches your site frequently.
You can use strategies of marketing, like the e-mail marketing, with notices of new material for the reader. Or, within the text, use links that make the reader click and perform some action, for example "check more information”, "know more" etc.
3rd Try to sell your products
Once you have attracted this visitor and turned him into a lead, you need to show what your site has to offer. Can be personalized emails, exclusive offers, ebooks, online courses. That is, anything that shows him that you can help him.
4th Keep the customer delighted
to keep the delighted customer, throughout this process it is likely that you already know what his habits and interests are. So you can always be communicating with the reader through newsletters, networks social, showing relevant content.
In this way, it will also help your reader to promote the contents of your site, bringing new leads, because if he likes your company, he will probably talk about it to a friend, acquaintance, co-workers and others.
