At Colors are linked not only to aesthetics and visual of a brand, but also part of the consumer psychology. That's because a color can influence your customer to buy your product or not. As well, color can determine the choice of a brand or not. So check out how the your brand colors can influence the consumer.
How are colors seen by customers?
Recognition
a certain color, if used in the right way, can give the idea of recognition for a company or product.
no wonder that Colors of big famous brands stay in our subconscious and remind us of them when we are watching movies, shopping or even going to the supermarket.
Acceptance
One color may be responsible for acceptance or not of a brand or product. As well, it can be the house of rejection if the colors don't like it.
Judgment
At Colors may be subject to subconscious judgment for a few seconds when the consumer is in contact with your brand, looking at a product and deciding whether to buy. During the trial, the consumer will assess whether your brand is indeed trustworthy.
Meaning of primary and secondary colors in a brand
Red
The color red It is generally used in restaurants, supermarkets and sales. 'Cause she wakes up urgency and consumer impulse.
Yellow
O yellow, has the meaning of holding the Warning, also used in shop windows, signs, as it symbolizes that the consumer should stop to read carefully.
Blue
O blue a color that brings more seriousness, safety, customer trust. It is usually present in corporate brands as it helps to stimulate productivity.
Green
O green is connected to the area health, but also means peace, money, tranquility. Used generally to calm customers and on environmental issues.
Orange
As well as the red and yellow, O orange can help call the Warning of the consumer. It can be used in advertisements indicating the purchase of products. It is a color that also influences impulses.
Purple
O purple is synonymous with wisdom, royalty, creativity and respect. It is usually present in beauty product brands.
How should brand colors be chosen?
First, define the words that define your company or brand, then choose colors that match that definition and the idea you want to convey to your customers.
For example, if I am a financial company, I will use colors like the blue or purple, to show that it is a serious institution and helps customers wisely and so on.
