Instagram is one of the fastest growing social networks in the country. With the increasing number of users, it is essential that your business is present there as well. Having a good account, and using it correctly, can greatly leverage your results.
With that in mind, we've separated some tips for your company to achieve even more success on the platform.
Change profile to business
If you already have an account on the network, just change it in settings to business profile.
In this differentiated profile, you can put more information about your business, make the page more professional, and have access to several features of the platform.
Do a good analysis of metrics
As I said above, Instagram allows you to have access to a lot of information, mainly from the profile of your target audience. For example:
- Number of people who saw your post;
- Audience profile (gender, location, age group, etc.);
These are just a few examples. Check out our post with all the benefits of having a business profile by clicking here.
Doing an analysis and having a complete understanding of all this data makes you able to draw up more accurate strategies for what you need.
Post at the ideal times
One of the information you should pay attention to is what times are the best to reach your audience. You can find this information in the business tool.
Taking care of more assertive schedules, make your publications have more engagement, and can greatly boost your results.
Quality photos and videos
Your profile has to have the face you want to give to your company. Therefore, you should invest in good images, so that the customer has an attractive experience while being there.
The biggest feature of Instagram is being a mostly visual platform. So be sure to pay attention to your content. Images with a good resolution, avoid noise in videos, and small details to make it as clean and professional as possible.
Use hashtags
One way to get more views organically is to use hashtags.
They are like keywords, which must be related to what you have posted, and which will attract people who are looking for and interested in this type of product, even if they do not follow your profile.
create links
Everyone appreciates good service when purchasing something. Instagram would be no different. To be successful, you must build a good relationship with users, respond to comments, and be considerate of customers.
A good tip is to leave a question box in stories, encouraging even more engagement.
make stories
Today, stories are just as important as posts. It is yet another way that the platform has developed to bring it closer to its audience, enabling more ways of talking and being present on a daily basis.
sponsored posts
One way to bring people who don't follow you to your page is to make these sponsored posts. You can define the target audience according to the metric analysis you have already performed before starting to feed the page.
Publish relevant content
Finally, always cherish adding something to the lives of the people who follow you. Interesting posts, tips, ask questions, always with a lot of creativity and relaxation depending on the area of your business.
