You have probably already seen a page on the social network Instagram where you click on the photo and the prices clothes, food, etc. This mechanism is known as Instagram Shopping.
It is through it that companies are able to reach the customer and sell their products. Therefore, we will show you how to use this tool and increase your sales even more.
How does Instagram Shopping work?
The tool works as a “tags” with price links in the images. For example, if I have a clothing store and I want to sell my products, I can post images of them. If the profile is a business account, the user can click directly on the products for sale tab.
view mode
Within this tab, users can view the products in different ways and can click on the option “see on website” for more information about the product, if it is still available and to make a purchase.
That way, you can attract more customers to your website and buy your products.
stories
It is also possible to put tags inside of stories for the dissemination of new products. For example, the customer will view your stories and an option to see more information about the product will appear on your website or publication.
filters
You reality filters increased Or just filters, are features that can help customers experience your products. For example, if your store is from accessories, you can create a filter so that he has experience and can see what he would look like using that item.
No need to have a website
With this resource, your company does not necessarily need to have a website, the Instagram can be your sales tool. since the very social network allows the user to make payment within Instagram or be directed to online payment.
Tool used by influencers
through the Instagram Shopping, Many influencers can indicate where the products they are using are from.
For example, an influencer fashion and beauty can put tags in your photo indicating which store yours are from clothes and make ups. That way, that influencer’s audience will know what your products are and possibly buy them.
How to create a store directly on Instagram?
First, your store needs to sell material goods, follow the Instagram business policies and have an account connected to a page of Facebook.
You must access the Facebook and click on the “Stores” tab, then register your store, placing the prices of the products according to the currency of the country.
Then you will have to wait for the Instagram confirm your account details and then just start creating publications, placing the values of your products.
How to profit from Instagram Shopping?
aesthetics
To be successful and profitable, you need to make your posts follow a aesthetics, with images at good angles, filters and that has a certain pattern.
For example, if your store sells beauty products, show how available products look in templates, and even post tutorials.
high quality images
In addition, the images of your posts must be of good quality and show how your products are for sale, such as texture, colors, etc.
galleries
use image galleries to show different models and angles of your products. It is also worth putting different models to show how that item will look on other people with different styles.
A good tip is the lookbooks, if your store sells clothes, you can create a gallery of looks with different pieces of clothing.
Use of tags At tags will help you sell, so you need to position them correctly. For example, if you post an image of a model using multiple products from your store, you'll need to place tags over the items. That way, the customer can click exactly what they want.
