Having good engagement on Instagram posts is essential for companies looking for visibility on the platform. There are several tips that make all the difference, and most of them are super simple to apply.
Did you know that the way you write your photo caption is one of them?
A well-written message can make all the difference in your results, after all, the caption is nothing more than a complement to the photo posted.
With that in mind, we've separated some of the top tips for you to apply on your page.
What do you want to convey?
Instagram is a mostly visual platform. This means that users don't usually like very large subtitles.
However, you need to keep in mind what you need to convey, and apply it clearly even if you need more.
If what you want to get across, just one line is enough, great. But if a few more paragraphs are needed, no problem. There is no ideal size for subtitles.
What you should cherish is to clearly convey the message you need to convey in that post.
To make the platform more visually pleasing, subtitles with more than two lines are automatically shortened, and the user can only continue reading by pressing the “…more” button. So focus on making these two lines as attractive as possible.
Use the ideal tone of voice
Each brand has a personality type, which is usually a reflection of the customer's profile.
On instagram, you can't leave this personality aside, and you must apply it to the style of writing.
For example, if your audience is younger, there is no point in using a very formal tone, as it will not attract the expected interest. In this case, you can bet on a more casual language, and use emojis without fear.
Include a CTA
The Call To Action, are those calls that lead the reader to perform some action.
One of the most used on Instagram is the “link in bio”, and variations. This CTA is super efficient, as it makes the user go to your profile, accessing more content and generating even more engagement.
Other subtitles that work, is to bet on the interaction with the reader. Put some situation and ask to tag friends who remind you of this specific situation..
Like everything on the platform, you must be creative. And remember that when we talk about social networks, there is no rule! You should try, not get frustrated with the mistakes of the beginning, until you find the ideal way for your company.
